We have written hundreds of press releases to help our clients share the latest research findings and technological innovations. This work has helped generate coverage in high-impact media outlets such as The New York Times, The Washington Post, USA Today, National Public Radio and BBC News.
We are adept at screening abstracts for newsworthiness, interviewing researchers, developing press materials and interfacing with client stakeholders and the press to disseminate research news.
This work helps broaden the public’s understanding of the impacts and importance of basic and applied science in areas ranging from telecommunications to drug discovery to deep space. Clients have included The Optical Society, UNC Health Care, the Renaissance Computing Institute, Genetics Society of America and others. Continue reading
We help our clients stand out in a crowded media environment with snappy copy and strategic social engagement. We create engaging posts and irresistible graphics, expand our clients’ networks and generally maximize the visibility of compelling science content.
As part of this work, we have:
- Managed clients’ Twitter, Facebook and LinkedIn accounts
- Maintained email newsletters and blogs
- Created flyers, postcards, email blasts and other marketing collateral
- Developed and promoted events and programs
- Overseen website audits and revamps for maximum visibility
- Surveyed target audiences to plan and evaluate outreach strategies
Clients who have benefitted from our marketing and social media consulting include Higgs Boson Health, the National Academies of Sciences, Engineering, and Medicine, the Federation of American Societies for Experimental Biology, the American Society for Nutrition, the American Geophysical Union and others.
Anne developed all of the content for this website highlighting extraordinary research that seeks to develop new energy technologies based on nature. The work was done for the U.S. National Academy of Sciences as part of an outreach effort profiling cutting-edge research at the intersection of biology and chemistry.
In addition to interviewing researchers, gathering source material, writing researcher profiles and gathering images, Anne also wrote and voiced the website’s two videos and worked with animator Stacy Jannis to develop and refine the video imagery. Continue reading
Our team regularly provides media relations services to draw attention to the latest research findings presented at scientific conferences. As part of this work, we identify newsworthy research, build media lists, prepare press materials, interface with researchers and reporters, generate social media buzz and track coverage.
This work has resulted in hundreds of media placements including articles in The Washington Post, Yahoo! News, LA Times, Fox News, ABC News, Huffington Post, IFLScience, TIME, Newsweek, National Geographic and numerous other high-impact media outlets. We’ve tracked traditional and social media coverage in North America, Europe, the Middle East, Asia, Africa and Latin America. Continue reading
We have written numerous press releases to help UNC Health Care, UNC School of Medicine, UNC School of Nursing and their partner institutes communicate about basic research findings and the latest advances in medical care. This work has helped generate coverage in The Washington Post, USA Today, National Public Radio, BBC News and other high-impact media outlets.
For each press release, we review scientific papers or other source material, interview the research team and prepare an engaging summary that will hook lay readers without “dumbing down” the research. Topics range from new surgical techniques to what basic chemistry can tell us about the origins of life on Earth. Continue reading
We frequently provide writing and editing services to help researchers develop white papers, journal manuscripts and grant proposals. We are familiar with the strict timing and formatting constraints involved in many of these products and provide quick-turnaround services to ensure clients stay on track for submission deadlines.
Depending on client needs and resources, we can provide consultation early in the development process to help researchers define and scope their paper or project, provide last-minute copyediting/proofreading, or anything in between. Continue reading
Anne wrote this 24-page educational booklet while a communications officer at the U.S. National Academy of Sciences. Intended for a lay audience, it describes cutting-edge plant research and conveys the crucial role of plant sciences in advancing agriculture, biofuels, medicine, and other areas of innovation.
Anne developed the written content, conducted image research, and shepherded the booklet through an intensive expert review process to ensure accuracy and consistency with National Research Council reports. Continue reading