We help our clients get visibility in scientific and trade publications by writing feature articles for broad distribution. We work with clients to identify goals and messages, conduct literature research and interviews to get the science right, and work with editors to shepherd the article through to publication. Continue reading
Our team regularly produces stories for the Thriving Earth Exchange of the American Geophysical Union highlighting ways communities and scientists are working together to build a better world.
We pitch story ideas, manage the editorial calendar, conduct stakeholder interviews and produce each story start-to-finish. Our pieces have taken a variety of multimedia forms, including videos, podcasts, infographics, slideshows and articles. Continue reading
Anne developed the content for this in-person role-playing game about disaster resilience for the Koshland Science Museum. It won a Gold Medal in the International Serious Play Awards when it was first released in 2015 and has now published its third edition.
The game is designed to give participants a taste of what it takes to build community resilience in the face of disaster. Players work together to make decisions and solve problems during an engaging, fast-paced disaster simulation. Geared toward schools and community groups, the game is for groups of 12-48 players age 14 and up. Continue reading
We provide marketing and social media consulting services to clients including the Koshland Science Museum, the Experimental Biology Annual Conference, the Nicholas School of the Environment and the Internet Tobacco Vendors Study. As part of this work, we have:
- Managed institutional Twitter and Facebook feeds and advised on social media strategy
- Conducted website audits and revamps to optimize web content for maximum visibility
- Engaged with target audiences to develop and evaluate outreach strategies
- Served as media liaison
- Created flyers, email blasts and other marketing collateral
- Developed and promoted events and programs
These efforts have significantly enhanced clients’ ability to effectively identify and reach target audiences in a crowded media environment. Continue reading
Anne has produced and hosted more than 50 podcast episodes highlighting issues at the intersection of human health and the environment. Episodes feature interviews with experts from around the world and cover high-impact environmental issues such as climate change, chemical exposures, children’s health and more.
Anne developed this 36-page booklet for the U.S. National Academy of Sciences. It is intended for policy makers, researchers and other stakeholders and presents an overview of the ways climate-related changes in the Arctic impact us all. Continue reading
Sometimes you need more than words to get your message across.
In this project done while Anne was a Communications Officer at the U.S. National Academy of Sciences, Anne worked with leading researchers and public outreach organizations to determine the best channel and format for reaching kids and gardeners with key messages about the value of pollinators.
The result was an innovative interactive wheel. Measuring about 10” wide, the wheel provides a fun and engaging way to learn about nature’s pollinators and get tips on how to plant a pollinator-friendly garden. Continue reading
Anne oversaw development of this extensive five-booklet series on ocean science and stewardship while a Communications Officer at the U.S. National Academy of Sciences. She was lead writer for the booklets, conducted image research and oversaw the development of graphics, and worked closely with expert reviewers to ensure consistency and accuracy of the content.
Each booklet draws from numerous expert reports from the National Research Council and underwent an extensive review process involving multiple scientific experts and other stakeholders. Continue reading
Since 2013, Anne has created and edited content for the website of Duke University’s Nicholas School of the Environment. In support of a major web overhaul for this top-of-the-line environmental studies school, Anne consulted on information architecture, created page templates for content and layout, and revitalized or created dozens of web pages. Continue reading
Anne wrote this 32-page educational booklet while a Communications Officer at the U.S. National Academy of Sciences. It is intended for a lay audience and summarizes anticipated impacts of climate change on ecosystems in seven regions of the United States.
In addition to content creation, she oversaw the booklet’s design, printing and dissemination campaign. To develop the booklet, Anne drew from source material in National Research Council reports and interviewed numerous scientists and other stakeholders to distill key messages. Continue reading
As part of a previous job with government contractor MDB, Inc., Anne produced this video and narrated training presentation for the U.S. Environmental Protection Agency. It is intended to help federal agency representatives introduce people living in communities affected by Superfund sites to the five-year review, a process used to assess the safety and environmental impact of hazardous materials cleanup operations.
For the video, Anne served as scriptwriter and producer, which included writing and voicing the script, conducting interviews, and directing filming. For the training presentation, Anne drafted narration and notes, designed the slides, and voiced the narration. Continue reading
While a Communications Officer at the U.S. National Academy of Sciences, Anne developed this suite of products as part of a broad outreach strategy focused on emerging discoveries about the amazing ways microbes benefit us and the planet. Each product was designed to communicate to a specific audience—ranging from middle school students to college professors to scientists—to deliver key messages to the right people in the right way.
Ever think about where your tap water comes from? You’ll see this critical resource in a new way once you know the full story.
Anne wrote the content for this 28-page booklet for the U.S. National Academy of Sciences. She also conducted image research, interfaced with expert reviewers to ensure the booklet accurately reflected key science and policy messages from National Research Council reports, and adapted the booklet’s content into an online resource. Continue reading
Anne wrote and disseminated dozens of report briefs during her time as Communications Officer at the U.S. National Academy of Sciences. These 4-page summaries provide a quick snapshot of complex scientific and science policy reports written by expert committees of the National Research Council.
For each one, Anne drafted the summary based on the full expert report, collected or created images, and shepherded the draft through a review process involving multiple stakeholders. She then played an active role in planning and implementing a rollout and promotion strategy. Continue reading
Anne wrote the script for this 6-minute documentary and conducted on-camera interviews with experts while a graduate student in UNC’s Medical and Science Journalism program.