Our team regularly creates content for annual brochures showcasing the achievements of scientific organizations. We enjoy working closely with staff and affiliated scientists or practitioners to develop eye-catching research profiles highlighting key contributions. Continue reading
Our team has developed content for mobile applications, brochures and presentations aimed at improving public health and educating patients. It’s our hope that these materials empower people to understand the latest science and make more informed decisions about their health.
Our team regularly provides media relations services to draw attention to the latest research findings presented at scientific conferences. As part of this work, we identify newsworthy research, build media lists, prepare press materials, interface with researchers and reporters, generate social media buzz and track coverage.
This work has resulted in hundreds of media placements including articles in The Washington Post, Yahoo! News, LA Times, Fox News, ABC News, Huffington Post, IFLScience, TIME, Newsweek, National Geographic and numerous other high-impact media outlets. We’ve tracked traditional and social media coverage in North America, Europe, the Middle East, Asia, Africa and Latin America. Continue reading
We have written numerous press releases to help UNC Health Care, UNC School of Medicine, UNC School of Nursing and their partner institutes communicate about basic research findings and the latest advances in medical care. This work has helped generate coverage in The Washington Post, USA Today, National Public Radio, BBC News and other high-impact media outlets.
For each press release, we review scientific papers or other source material, interview the research team and prepare an engaging summary that will hook lay readers without “dumbing down” the research. Topics range from new surgical techniques to what basic chemistry can tell us about the origins of life on Earth. Continue reading
Our team has extensive experience writing and editing scientific reports and workshop proceedings. We work closely with client stakeholders to scope the timeline and goals of each project and develop a customized style guide to ensure clarity and consistency.
Our team served as writers/rapporteurs for:
- Communications, Cyber Resilience, and the Future of the U.S. Electric Power System
- Closing the Loop on the Plastics Dilemma
- Domestic Manufacturing Capabilities for Critical DoD Applications: Emerging Needs in Quantum-Enabled Systems
- Strategic Long-Term Participation by DoD in Its Manufacturing USA Institutes
- Care, Use, and Welfare of Marmosets as Animal Models for Gene Editing-Based Biomedical Research
- Beyond Spectre: Confronting New Technical and Policy Challenges
- Recoverability as a First-Class Security Objective
- The Business of Healthcare: Adapting to an Aging Economy
- Bolting Reliability for Offshore Oil and Natural Gas Operations
- Software Update as a Mechanism for Resilience and Security
- Cryptographic Agility and Interoperability: Proceedings of a Workshop
- Data Breach Aftermath and Recovery for Individuals and Institutions
Anne researched and wrote this educational booklet on stem cell basics while a Communications Officer at the U.S. National Academy of Sciences. The goal was to provide an engaging, science-based explanation of stem cells and how they’re used in medicine to inform a more balanced public discourse on the topic, which was generating considerable controversy at the time.
An extensive review process—involving members of the clergy and groups opposed to stem cell research, in addition to many scientists—helped ensure that the booklet would speak to readers with many different perspectives.
The booklet was well-received by its target audiences and tens of thousands of copies have been distributed to classrooms, museums and other groups. Continue reading
Anne produced, shot and edited this video for the North Carolina Psychoanalytic Foundation. The video has attracted more than 85,000 YouTube views to date, and the client has said the video is one of their most successful public outreach efforts of all time. Continue reading
Anne reported and co-produced this two-part news piece for Carolina Week while a graduate student in UNC’s journalism program. It aired on News14 Carolina and was selected for Carolina Week’s Best of Spring 2010 collection. Videography and co-production by Carol Kelly, UNC. Continue reading