Our team regularly creates content for annual brochures showcasing the achievements of scientific organizations. We enjoy working closely with staff and affiliated scientists or practitioners to develop eye-catching research profiles highlighting key contributions. Continue reading
Our team has developed content for a number of brochures, factsheets, and presentations aimed at improving public health and educating patients. In these efforts we seek to make scientific and medical information accessible to a broad range of target audiences. It’s our hope that these materials empower individuals to make more informed decisions about their health.
Our team has provided media relations services and developed dozens of press releases to draw attention to key research findings presented at scientific conferences. As part of this work, we help guide topic selection, build media contact lists, prepare press releases and media briefs, pitch news stories, interface with researchers and the press, and track media coverage.
This work has resulted in hundreds of media placements including articles in The Washington Post, Yahoo! News, LA Times, Fox News, ABC News, Huffington Post, IFLScience, TIME, Newsweek, National Geographic and numerous other high-impact media outlets. Traditional and social media coverage has been tracked in North America, Europe, the Middle East, Asia, Africa and Latin America. Continue reading
We have written numerous press releases to help UNC Health Care, UNC School of Medicine, UNC School of Nursing and their partner institutes communicate about basic research findings and the latest advances in medical care. This work has helped generate coverage in The Washington Post, USA Today, National Public Radio, BBC News and other high-impact media outlets.
For each press release, we review scientific papers or other source material, interview the research team and prepare an engaging summary that will hook lay readers without “dumbing down” the research. Topics range from new surgical techniques to what basic chemistry can tell us about the origins of life on Earth. Continue reading
Our team has extensive experience writing and editing scientific reports, workshop summaries, and consumer science books. We work closely with client stakeholders to scope the timeline, depth, and goals of each project and develop a customized style guide to ensure clarity and consistency. Continue reading
Anne researched and wrote this educational booklet on stem cell basics while a Communications Officer at the U.S. National Academy of Sciences. The goal was to provide an engaging, science-based explanation of stem cells and how they’re used in medicine to inform a more balanced public discourse on the topic, which was generating considerable controversy at the time.
An extensive review process—involving members of the clergy and groups opposed to stem cell research, in addition to many scientists—helped ensure that the booklet would speak to readers with many different perspectives.
The booklet was well-received by its target audiences and tens of thousands of copies have been distributed to classrooms, museums and other groups. Continue reading
Anne produced, shot and edited this video for the North Carolina Psychoanalytic Foundation. The video has attracted more than 85,000 YouTube views to date, and the client has said the video is one of their most successful public outreach efforts of all time. Continue reading
Anne reported and co-produced this two-part news piece for Carolina Week while a graduate student in UNC’s journalism program. It aired on News14 Carolina and was selected for Carolina Week’s Best of Spring 2010 collection. Videography and co-production by Carol Kelly, UNC. Continue reading