Conference Media Relations

Our team regularly provides media relations services to draw attention to the latest research findings presented at scientific conferences. As part of this work, we identify newsworthy research, build media lists, prepare press materials, interface with researchers and reporters, generate social media buzz and track coverage.

This work has resulted in hundreds of media placements including articles in The Washington Post, Yahoo! News, LA Times, Fox News, ABC News, Huffington Post, IFLScience, TIME, Newsweek, National Geographic and numerous other high-impact media outlets. We’ve tracked traditional and social media coverage in North America, Europe, the Middle East, Asia, Africa and Latin America. Continue reading

Biomedical Press Releases

We have written numerous press releases to help UNC Health Care, UNC School of Medicine, UNC School of Nursing and their partner institutes communicate about basic research findings and the latest advances in medical care. This work has helped generate coverage in The Washington Post, USA Today, National Public Radio, BBC News and other high-impact media outlets.

For each press release, we review scientific papers or other source material, interview the research team and prepare an engaging summary that will hook lay readers without “dumbing down” the research. Topics range from new surgical techniques to what basic chemistry can tell us about the origins of life on Earth. Continue reading

Reports & Workshops

Our team has extensive experience writing and editing scientific reports and workshop proceedings. We work closely with client stakeholders to scope the timeline and goals of each project and develop a customized style guide to ensure clarity and consistency.

Our team served as writers/rapporteurs for:

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Stem Cells Booklet

Anne researched and wrote this educational booklet on stem cell basics while a Communications Officer at the U.S. National Academy of Sciences. The goal was to provide an engaging, science-based explanation of stem cells and how they’re used in medicine to inform a more balanced public discourse on the topic, which was generating considerable controversy at the time.

An extensive review process—involving members of the clergy and groups opposed to stem cell research, in addition to many scientists—helped ensure that the booklet would speak to readers with many different perspectives.

The booklet was well-received by its target audiences and tens of thousands of copies have been distributed to classrooms, museums and other groups. Continue reading