Since 2015 we have regularly provided communications and media promotion services to The Optical Society, publisher of multiple high-impact journals in the areas of optics and photonics.
For this work, we screen manuscripts for newsworthiness, interview researchers, develop press releases or other communications products and interface with Society stakeholders to review and finalize the stories.
This work has helped broaden the public’s understanding of the impacts and importance of basic and applied physics and generated news coverage in popular, scientific and trade publications. Continue reading
Our team has provided media relations services and developed dozens of press releases to draw attention to key research findings presented at scientific conferences. As part of this work, we help guide topic selection, build media contact lists, prepare press releases and media briefs, pitch news stories, interface with researchers and the press, promote topics on social media and track media coverage.
This work has resulted in hundreds of media placements including articles in The Washington Post, Yahoo! News, LA Times, Fox News, ABC News, Huffington Post, IFLScience, TIME, Newsweek, National Geographic and numerous other high-impact media outlets. We’ve tracked traditional and social media coverage in North America, Europe, the Middle East, Asia, Africa and Latin America. Continue reading
We have written numerous press releases to help UNC Health Care, UNC School of Medicine, UNC School of Nursing and their partner institutes communicate about basic research findings and the latest advances in medical care. This work has helped generate coverage in The Washington Post, USA Today, National Public Radio, BBC News and other high-impact media outlets.
For each press release, we review scientific papers or other source material, interview the research team and prepare an engaging summary that will hook lay readers without “dumbing down” the research. Topics range from new surgical techniques to what basic chemistry can tell us about the origins of life on Earth. Continue reading