Press Releases

We have written hundreds of press releases to help our clients share the latest research findings and technological innovations. This work has helped generate coverage in high-impact media outlets such as The New York Times, The Washington PostUSA Today, National Public Radio and BBC News.

We are adept at screening abstracts for newsworthiness, interviewing researchers, developing press materials and interfacing with client stakeholders and the press to disseminate research news.

This work helps broaden the public’s understanding of the impacts and importance of basic and applied science in areas ranging from telecommunications to drug discovery to deep space. Clients have included The Optical Society, UNC Health Care, the Renaissance Computing Institute, Genetics Society of America and others.  Continue reading

Conference Media Relations

Our team regularly provides media relations services to draw attention to the latest research findings presented at scientific conferences. As part of this work, we identify newsworthy research, build media lists, prepare press materials, interface with researchers and reporters, generate social media buzz and track coverage.

This work has resulted in hundreds of media placements including articles in The Washington Post, Yahoo! News, LA Times, Fox News, ABC News, Huffington Post, IFLScience, TIME, Newsweek, National Geographic and numerous other high-impact media outlets. We’ve tracked traditional and social media coverage in North America, Europe, the Middle East, Asia, Africa and Latin America. Continue reading

Biomedical Press Releases

We have written numerous press releases to help UNC Health Care, UNC School of Medicine, UNC School of Nursing and their partner institutes communicate about basic research findings and the latest advances in medical care. This work has helped generate coverage in The Washington Post, USA Today, National Public Radio, BBC News and other high-impact media outlets.

For each press release, we review scientific papers or other source material, interview the research team and prepare an engaging summary that will hook lay readers without “dumbing down” the research. Topics range from new surgical techniques to what basic chemistry can tell us about the origins of life on Earth. Continue reading