We help our clients get visibility in scientific and trade publications by writing feature articles for broad distribution. We work with clients to identify goals and messages, conduct literature research and interviews to get the science right, and work with editors to shepherd the article through to publication. Continue reading
Our team regularly produces articles and newsletters for the Thriving Earth Exchange of the American Geophysical Union highlighting ways communities and scientists are working together to build a better world.
We pitch story ideas, manage the editorial calendar, conduct stakeholder interviews and produce each story start-to-finish. Our pieces have taken a variety of multimedia forms, including videos, podcasts, infographics, slideshows and articles.
By sharing these stories, we hope to empower more communities and scientists to advance solutions to pressing environmental problems. Continue reading
Since 2015 we have regularly provided communications and media promotion services to The Optical Society, publisher of multiple high-impact journals in the areas of optics and photonics.
For this work, we screen manuscripts for newsworthiness, interview researchers, develop press releases or other communications products and interface with Society stakeholders to review and finalize the stories.
This work has helped broaden the public’s understanding of the impacts and importance of basic and applied physics and generated news coverage in popular, scientific and trade publications. Continue reading
Our team regularly creates content for annual brochures showcasing the achievements of scientific organizations. We enjoy working closely with staff and affiliated scientists or practitioners to develop eye-catching research profiles highlighting key contributions. Continue reading
Anne developed the content for this role-playing game about disaster resilience for the Koshland Science Museum. It won a Gold Medal in the International Serious Play Awards when it was first released in 2015. The game is now in its third edition and has been played by community groups and schools around the world.
The game is designed to give participants a taste of what it takes to build community resilience in the face of disaster. Players work together to make decisions and solve problems during an engaging, fast-paced disaster simulation. Continue reading
We provide marketing and social media consulting services to clients including the Koshland Science Museum, the Experimental Biology Annual Conference, the Nicholas School of the Environment and the Internet Tobacco Vendors Study. As part of this work, we have:
- Managed institutional Twitter and Facebook feeds and advised on social media strategy
- Conducted website audits and revamps to optimize web content for maximum visibility
- Engaged with target audiences to develop and evaluate outreach strategies
- Served as media liaison
- Created flyers, email blasts and other marketing collateral
- Developed and promoted events and programs
These efforts have significantly enhanced clients’ ability to effectively identify and reach target audiences in a crowded media environment. Continue reading
Our team has developed content for mobile applications, brochures and presentations aimed at improving public health and educating patients. In these efforts we seek to make scientific and medical information accessible to a broad range of target audiences. It’s our hope that these materials empower individuals to make more informed decisions about their health.
Anne has produced and hosted more than 50 podcast episodes highlighting issues at the intersection of human health and the environment. Episodes feature interviews with experts from around the world and cover high-impact environmental issues such as climate change, chemical exposures, children’s health and more.
Anne developed this 36-page booklet for the U.S. National Academy of Sciences. It is intended for policy makers, researchers and other stakeholders and presents an overview of the ways climate-related changes in the Arctic impact us all. Continue reading
Anne developed all of the content for this website highlighting extraordinary research that seeks to develop new energy technologies based on nature. The work was done for the U.S. National Academy of Sciences as part of an outreach effort profiling cutting-edge research at the intersection of biology and chemistry.
In addition to interviewing researchers, gathering source material, writing researcher profiles and gathering images, Anne also wrote and voiced the website’s two videos and worked with animator Stacy Jannis to develop and refine the video imagery. Continue reading
Our team has provided media relations services and developed dozens of press releases to draw attention to key research findings presented at scientific conferences. As part of this work, we help guide topic selection, build media contact lists, prepare press releases and media briefs, pitch news stories, interface with researchers and the press, promote topics on social media and track media coverage.
This work has resulted in hundreds of media placements including articles in The Washington Post, Yahoo! News, LA Times, Fox News, ABC News, Huffington Post, IFLScience, TIME, Newsweek, National Geographic and numerous other high-impact media outlets. We’ve tracked traditional and social media coverage in North America, Europe, the Middle East, Asia, Africa and Latin America. Continue reading
We have written numerous press releases to help UNC Health Care, UNC School of Medicine, UNC School of Nursing and their partner institutes communicate about basic research findings and the latest advances in medical care. This work has helped generate coverage in The Washington Post, USA Today, National Public Radio, BBC News and other high-impact media outlets.
For each press release, we review scientific papers or other source material, interview the research team and prepare an engaging summary that will hook lay readers without “dumbing down” the research. Topics range from new surgical techniques to what basic chemistry can tell us about the origins of life on Earth. Continue reading
Sometimes you need more than words to get your message across.
In this project done while Anne was a Communications Officer at the U.S. National Academy of Sciences, Anne worked with leading researchers and public outreach organizations to determine the best channel and format for reaching kids and gardeners with key messages about the value of pollinators.
The result was an innovative interactive wheel. Measuring about 10” wide, the wheel provides a fun and engaging way to learn about nature’s pollinators and get tips on how to plant a pollinator-friendly garden. Continue reading
Anne oversaw development of this extensive five-booklet series on ocean science and stewardship while a Communications Officer at the U.S. National Academy of Sciences. She was lead writer for the booklets, conducted image research and oversaw the development of graphics, and worked closely with expert reviewers to ensure consistency and accuracy of the content.
Each booklet draws from numerous expert reports from the National Research Council and underwent an extensive review process involving multiple scientific experts and other stakeholders. Continue reading
Our team has extensive experience writing and editing scientific reports, workshop summaries, and consumer science books. We work closely with client stakeholders to scope the timeline, depth, and goals of each project and develop a customized style guide to ensure clarity and consistency. Continue reading
We routinely provide writing and editing services to help researchers develop journal papers and grant proposals. We are familiar with the strict timing and formatting constraints involved in these products and provide quick-turnaround services to ensure clients stay on track for submission deadlines.
Depending on client needs and resources, we can provide consultation early in the development process to help researchers define and scope their paper or project, provide last-minute copyediting/proofreading, or anything in between. Continue reading
In support of a major web overhaul for the website of Duke University’s Nicholas School of the Environment, our team consulted on information architecture, created page templates for content and layout, and revitalized or created dozens of web pages. Continue reading
Anne wrote this 32-page educational booklet while a Communications Officer at the U.S. National Academy of Sciences. It is intended for a lay audience and summarizes anticipated impacts of climate change on ecosystems in seven regions of the United States.
In addition to content creation, she oversaw the booklet’s design, printing and dissemination campaign. To develop the booklet, Anne drew from source material in National Research Council reports and interviewed numerous scientists and other stakeholders to distill key messages. Continue reading
Anne researched and wrote this educational booklet on stem cell basics while a Communications Officer at the U.S. National Academy of Sciences. The goal was to provide an engaging, science-based explanation of stem cells and how they’re used in medicine to inform a more balanced public discourse on the topic, which was generating considerable controversy at the time.
An extensive review process—involving members of the clergy and groups opposed to stem cell research, in addition to many scientists—helped ensure that the booklet would speak to readers with many different perspectives.
The booklet was well-received by its target audiences and tens of thousands of copies have been distributed to classrooms, museums and other groups. Continue reading