Media Relations
Our team provides comprehensive media relations services to draw attention to the latest research findings. We identify newsworthy research, build media lists, create press materials, interface with researchers and reporters, generate social media buzz and track coverage.
This work has helped generate coverage in high-impact media outlets such as CNN, FOX, ABC, NBC, The New York Times, The Washington Post, USA Today, National Public Radio and BBC News.
Scientific Conferences
We have supported the media programs of major scientific conferences including annual meetings of the American Society for Nutrition, American Physiological Society, American Society for Biochemistry and Molecular Biology and others. In addition to screening abstracts and developing press materials, this work has included social media outreach, staffing on-site newsrooms and hosting live press conferences.
Ongoing Media Support
We regularly develop press releases and other outreach materials to spread the word about scientific publications and major announcements. Clients have included Optica, the University of Wisconsin-Madison, the University of North Carolina at Chapel Hill, the America Physiological Society and others.
Examples of our work:
- It’s not too late to start eating better for your brain
- Planning to hit the bars? Be sure to hit the gym first.
- Could potassium be the antidote to too much salt?
- Turning down starlight to spot new exoplanets
- Study reveals how agave plants survive extreme droughts
- What you eat at age 40 could influence your quality of life at 70
